> ## Documentation Index
> Fetch the complete documentation index at: https://docs.leadscoutapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics: team performance and reporting dashboard

> Use the LeadScout analytics dashboard to track doors knocked, conversion rates, team performance, and activity trends across any time period.

The LeadScout analytics dashboard gives you a data-driven view of your team's canvassing activity — from total doors knocked to individual rep performance. Every status change a rep records in the field becomes a "knock" that feeds the reports, so the numbers reflect what is actually happening on the ground in real time. Admins and owners see the full team picture; reps see their own stats. Use the time filter and sidebar filters to zoom in on any date range, status, tag, or team member.

## Summary stats

At the top of the dashboard, four cards give you a quick read on overall performance:

<CardGroup cols={2}>
  <Card title="Total doors" icon="door-open">
    The total number of status changes (knocks) recorded in the selected time period. Each time a rep updates a prospect's status, it counts as a knock.
  </Card>

  <Card title="Team size" icon="users">
    The number of unique reps who recorded at least one knock in the current filtered view.
  </Card>

  <Card title="Conversion rate" icon="target">
    The percentage of total knocks that resulted in a "Contract Signed" outcome. Calculated as contracts divided by total doors.
  </Card>

  <Card title="Avg. doors/rep" icon="trending-up">
    Total doors divided by the number of active reps — a quick measure of individual workload and output.
  </Card>
</CardGroup>

## Activity chart

The activity chart shows doors knocked and leads generated per day over the selected time window. Use it to spot high-activity days, identify slow periods, and see the impact of specific campaigns or days in the field.

The chart subtitle updates to reflect the active date range filter (for example, "Doors & leads — last 7 days").

## Time filters and sidebar filters

Click **Filters** in the top right of the dashboard to open the filter sidebar. You can filter the entire dashboard — every chart, stat, and table — by:

* **Date range** — Last 3 days, Last 7 days, Last 30 days, or a custom range
* **Status** — Limit to knocks with a specific lead status outcome
* **Rep** — Focus on one or more team members
* **Tag** — Scope to prospects with a specific tag

When filters are active, the header shows how many knocks are in the filtered view versus the total. Click **×** on any active filter chip to remove it.

## Status breakdown

The status breakdown chart is a donut chart showing the distribution of all knocks across every lead status. Each slice is colored to match that status's configured color from **Settings → Lead Statuses**. Hover over a slice for the exact count.

This chart is useful for understanding what outcomes your team is generating most — for example, how many doors result in "Not Home" versus "Interested" versus "Contract Signed".

## Rep performance

The rep performance chart is a horizontal bar chart ranking each team member by total doors knocked in the selected period. Use it to identify your top performers and spot reps who may need extra support or coaching.

<Note>
  Rep names are shown as first names in the chart for readability. Hover over a bar to see the full name and exact door count.
</Note>

## Conversion funnel

The conversion funnel tracks prospects from their first knock through to a signed contract, showing drop-off at each stage:

1. **Doors knocked** — total status change events
2. **Leads** — knocks resulting in a hot-lead status (Hot Lead, Appointment Scheduled, Contract Signed, or Referral)
3. **Appointments** — knocks resulting in Appointment Scheduled or Contract Signed
4. **Contracts** — knocks resulting in Contract Signed

The percentage shown between stages is the conversion rate from one stage to the next.

## Role-based access

<Note>
  **Admins and owners** see analytics for the entire team across all reps. **Sales reps** see only their own knocks and prospects. If you are a rep and the dashboard appears empty, check that you have recorded status changes on your assigned prospects.
</Note>